London agent offers the chance to sell for free as agent fees top £9k

The average estate agent fee for selling a London home now tops £9,000, according to Portico London Estate Agents, as it offers the chance for one lucky person to sell their house for free.

The leading London agents have created the Portico Property Quiz, and those who score 80% or more in the quiz will automatically be entered into a prize draw, with one lucky person winning the prize of a 0% fee and a £100 John Lewis voucher.

The majority of the questions are general property knowledge, from the average time it takes to sell a London property and stamp duty calculations, to a guess-the-price picture round.

The agent have launched their competition at a time when Londoners have to find an average of £9,244 in estate agent fees to sell their London home. This is a huge 414% more than 20 years ago, when the average fee was around £1,797.


Year Average Greater London House Price Estate Agent Fee


2017 £616,277 £9,244
2007 £352,792 £5,292
1997 £119,830 £1,797

Land Registry house price data, January – June 2017

 Robert Nichols, Managing Director, Portico, said:

“Everybody wants a quick and easy property sale. Unfortunately, in this market, the time is takes to sell a home can vary greatly depending on how you sell it and who you sell it with.

At Portico we offer a range of unique services to maximise the sale price achieved, from home staging and free handyman work, to an Airbnb management service that enables vendors to earn until their property sells.

We’re excited to be offering one lucky homeowner the chance the sell for free, potentially saving tens of thousands of pounds in estate agent fees. Fancy yourself a bit of a property expert?

Take our quiz!!

Terms and Conditions

Home by Flaticon from Robin Kylander

Staged For Success: Estate Agent Launches Airbnb Interior Styling Service

Vendors and Landlords can now earn until their Property sells or is let

 Portico Host has launched an Airbnb Interior Styling service alongside its traditional Airbnb Management service.

The company says the service is ideal for those with vacant properties, “enabling vendors to earn money until their property sells and landlords to cash in until they find the perfect tenant.”

The service is part of their premium Airbnb management package, which costs 20% + VAT.

The agent employs top Interior Stylists to kit out client’s properties with furniture and soft furnishings to really maximise their appeal to potential Airbnb guests. The stylists will work to the client’s budget and taste, putting together a proposal before any work is started.

As part of the Airbnb Management package, Portico Host will also look after the entire Airbnb management process, from setting up the property listing, organising professional cleaning and hotel quality linens, arranging 24hr check-in, handling guest bookings and communication, and dealing with all property maintenance.

For those with furnished properties, Portico Host offer a standard Airbnb management package which costs 15% + VAT and includes all of the services explained above, except Interior Styling.

The agent has included a recent case study:

Before Styling


After Styling

They achieved the look for just £1,140, but can work to any budget. You can see the full costings below:

Fiona Patterson, Marketing Director, says:

“If you have a vacant property, you’re a landlord and find yourself with a gap between tenancies, or you’re away a lot and your home is often unoccupied, listing your property on Airbnb can be a great money maker – and now, our new Airbnb Management service, Portico Host, can help make the process simple and successful.

A well styled or staged property is key to increasing occupancy rates, guest ratings and the amount you can charge.

Better still, the service almost always pays for itself, as our statistics show that staged properties sell for 8% more than empty or un-staged properties.”

Discover how much your home could earn on Airbnb here:


About Portico

Portico is a residential estate agent with offices throughout London, specialising in flats and properties to rent and for sale. For landlords, we offer a range of unique packages which include monthly fees, a rental guarantee, complimentary maintenance between tenancies and assistance with tax return. For property sellers, we offer a dedicated property concierge and a complimentary interior styling service.